Conservative Party Archive: Public Opinion Research Department

Bodleian Library, University of Oxford

Catalogued in EAD by Emily Tarrant, 2004

©2004

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Table of Contents

Introduction
Public Opinion Research Department - General, 1948-1952
Public Opinion Summaries (Monthly), 1949-1952
General Elections, 1949-1951
Advertising, 1963-1977
    Advertising, 1963-1977
    Advertising - Newspapers, 1969
    Communication strategy, 1985
Civil Service, 1972
Conservative Party, 1965-1979
    Party Conference, 1966, 1979
    Finance, 1966-1967
    Conservative Party - Policy, 1965
Correspondence, 1968-1982
    Britto correspondence, 1974-1982
    Douglas-Harker correspondence, 1971-1972
    Greenwood correspondence, 1968-1970
Current Affairs, 1954
Defence, 1982
Economics, Nationalised Industries, and Unemployment, 1966-1983
    Economics - attitudes, 1966-1980
    Economics: British Business, 1974-1983
    Economics: The Budget, 1970-1983
    Economics: Corporate Strategy Guides, 1976-1978
    Cost of Living/The Family, 1970-1983
    Money, 1969
    Nationalised Industries, 1958-1980
    Prices and Wages, 1972-1980
    Savings, 1969
    Taxation, 1967-1978
    Unemployment, 1981-1983
Education, 1967
Elections, 1959-1997
    Elections: Attitudes, c.1964
    Elections - General, 1964-1967
    1966 General Election, 1966-1967
    1970 General Election, 1969-1970
    1974 General Election and 1979 General Election, 1974-1979
    Local Elections, 1959-1975
    1983 General Election, 1983
Energy, 1974
Europe, 1967-1980
    Europe, 1967-1980
    Europe, 1978-1979
The Government's Record, 1972-1983
Greater London Council, 1966-1985
Home Affairs, 1977
Housing, 1965-1969
Industrial Relations/Trade Unions, 1965-1980
    Industrial Relations, 1967-1980
    Trade Unions, 1965-1979
International Affairs, 1979
Law and Order, 1970-1978
Local Government, 1967-1970
Market Research, 1949-1997
    Market Research - Gallup Polls/ British Institute Public Opinion, 1949-1959
    Market Research - British Market Research Bureau, 1965-1976
    Gallup Polls, 1948-1980
    Neilson Market Research, 1957-1959
Metrication, 1971-1983
Occasional Papers, n.d.
Old People/Elderly, 1967-1969
Political Attitudes and Issues, 1963-1985
    Political Attitudes, 1963-1985
    Political Issues, 1963-1984
Political Parties, 1966-1982
    Political Parties: Broadcasts, 1966-1980
    Leaders/Parties, 1966-1985
    Labour, 1972-1978
    Liberals, 1967-1981
Public Opinion, 1960-1982
    Public Opinion: correspondence, 1966-c.1971
    Public Opinion: general, 1971-1977
    Public Opinion: monthly survey meetings, 1966-1974
    Opinion research: control meetings, 1976-1977
    Opinion research: polls, 1968-1982
    Psephology, 1960-1974
    Opinion Research: background notes, 1981-1982
    Opinion Research: surveys, 1963-1964
    Opinion Research: summaries, 1963-1976
Republican National Committee, 1983
Scotland, 1966-1981
Social Services, 1968-1983
Transport, 1967
Wales, n.d.
Women, 1968
Youth and Opinion Research, 1964-1976
Conservative Research Department files on Opinion Research, 1974-1981
Constituency Surveys, 1968-1983
    Constituency Surveys (all ORC unless otherwise stated), 1968-1983
    Constituencies and the Boundaries Commission, 1969-1979


Public Opinion Research, 1948-1985

Abstract:
Papers of the Public Opinion Research Department, 1948-1953, and other subsequent papers relating to the commissioning and dissemination of public opinion polls, 1953-1985.

Shelfmarks: CCO 180/1-35

Extent: 671 shelfmarks

Organisational History

A Public Opinion Research Department (PORD) was first established within Conservative Central Office in October 1948 and began work on 1st January 1949. It was disbanded in 1953, but not because the party's interest in the area of opinion research was waning: its essential work was taken over by the Publicity Department. Both before and since 1953, the Party has commissioned and undertaken its own public opinion surveys on many topics including advertising campaigns, attitudes to economic affairs, attitudes to the family, taxation, and nationalized industries, Europe, metrication, party political broadcasts, and images of party leaders. The majority of the commissioned polls were carried out by the Opinion Research Centre, but there are also surveys by the British Institute of Public Opinion, the British Market Research Bureau, Nielson Market Research, and Marplan. Both the PORD and later opinion research records have been catalogued together in this series for ease of reference.

The primary function of the PORD was to follow and provide information on the trends of public opinion, using the results of opinion polls and the reports of missioners for this purpose. The Area Agents were the main source of information gathering and instructions were in place to allow for its transmission to the PORD’s Political Intelligence Centre. An initial subsidiary objective was to watch and report on the activities of other parties, a function which has grown in importance over the years. The most significant part of PORD's work, from February 1949, was the production of the Monthly Summary of Public Opinion (joined from Jan 1952 by the fortnightly summaries) which was continued by the Publicity Department until about 1959. The summaries were based on reports on public opinion received from Area Education Officers and Area Agents in response to questionnaires sent out by Central Office. They were collated by the Chief Publicity Officer and distributed to the Liaison Committee which brought together Party officers, Ministers, MPs and Candidates in a single forum. A 'Confidential Supplement' to the monthly summary contained more sensitive information and had a more restricted circulation. [See series: CCO 180/2/1 for Summaries up to the end of 1952, thereafter series CCO 4 up to 1957].

From June 1963 the work of opinion poll analysis appears to have transferred to the Conservative Research Department which produced summaries based on data from polls commissioned externally – usually NOP (National Opinion Polls) and Gallup. By December 1965, the quantity of opinion poll data arriving at Central Office resulted in the creation of 3 distinct series [see series CCO 180/27/9, below]:

From mid-1966, all opinion survey work for the Party appears to have been transferred to the Opinion Research Centre (ORC), and Monthly Survey meetings were held under the chairmanship of Sir Michael Fraser, Deputy Party Chairman, to determine the content of the opinion survey work to be undertaken by the ORC. From August 1967, the system for producing poll summaries was revised again to reflect this change. Henceforward, all circulated summaries were assigned a unique PS/67/1,2,3, etc internal reference.

As well as producing the regular summaries of public opinion, during general election campaigns PORD was also responsible for producing and disseminating daily intelligence summaries, and reports on reaction to Party Political Broadcasts, as well as following opinion polls published in the Press, and providing election forecasts. This work was similarly taken up by first the Publicity Department and then the Conservative Research Department after the demise of PORD, but most of these Intelligence Reports are to be found elsewhere within the Conservative Party Archive:

Restrictions on Access

General access conditions apply to this material.

Preferred Form of Citation

Oxford, Bodleian Library, Conservative Party Archive [followed by shelfmark, e.g. CCO 180/1/1].

Corporate names (NCA Rules)

Conservative Party | Public Opinion Research Department

Subjects (LCSH)

Public opinion



Public Opinion Research Department - General, 1948-1952

CCO 180/1/1 General memoranda and correspondence June-Dec. 1948
CCO 180/1/2 Staff and volunteer helpers July 1948-Nov. 1951
CCO 180/1/3 General memoranda and correspondence Jan.-Dec. 1949
CCO 180/1/4 The Swing to the Right Feb. 1949-May 1951
CCO 180/1/5 General memoranda and correspondence Jan.-Dec. 1950
CCO 180/1/6 Report on work of Public Opinion Research Department (PORD) Oct.-Dec. 1950
CCO 180/1/7 General memoranda and correspondence Jan. 1951-Dec. 1952




Public Opinion Summaries (Monthly), 1949-1952

CCO 180/2/1 Monthly summary Jan. 1949-Mar. 1950
CCO 180/2/2 Confidential supplement to summary Jan. 1950-Oct. 1952
CCO 180/2/3 Monthly summary Apr. 1950-Dec. 1952
CCO 180/2/4 Summary drafts May 1950-July 1952
CCO 180/2/5 Coleman, Prentis and correspondence, including "Recruitment of Women for Industry - Ministry of Labour" 1949




General Elections, 1949-1951

Related Material: See also CCO 180/11

CCO 180/3/1/1 Missioners' Scheme for investigations into public opinion during General Elections May 1949-Aug. 1950
CCO 180/3/1/2 1950 General Election - opinion polls and forecasts Jan.-Mar. 1950
CCO 180/3/1/3 1950 General Election - miscellaneous statistics Mar. Apr. 1950
CCO 180/3/1/4 Press Cuttings Procedure at Elections Apr. 1950-Oct. 1951
CCO 180/3/1/5 Missioners' Scheme for investigations into public opinion during General Elections Sept. 1950-Oct. 1951
CCO 180/3/1/6 1951 General Election - opinion polls and forecasts Feb.-Oct. 1951
CCO 180/3/1/7 1951 General Election - miscellaneous statistics Apr. 1950-Nov. 1951
CCO 180/3/1/8 1951 General Election - election broadcasts, correspondence Sep.-Dec. 1951
CCO 180/3/1/9 1951 General Election - election broadcasts, public opinion reports Oct. 1951
CCO 180/3/1/10 1951 General Election - election broadcasts, scripts Sep.-Oct. 1951




Advertising, 1963-1977

    Advertising, 1963-1977

CCO 180/4/1/1 Survey of Political Advertising by National Opinion Polls June 1963
CCO 180/4/1/2 Analysis of Advertising by Analytical European Surveys (AES) 1963
CCO 180/4/1/3 Report on a test of various advertising phases (AES) Jan. 1964
CCO 180/4/1/4 Report on a study of certain political advertisements (AES) Nov. 1963
CCO 180/4/1/5 Political Phraseology (NOP) Sept. 1965
CCO 180/4/1/6 Prases by Opinion Reseach Centre (ORC) July 1968
CCO 180/4/1/7 Effectiveness of TV on Party Conferences (ORC) Oct. 1968
CCO 180/4/1/8 Political Slogans (ORC) June 1969
CCO 180/4/1/9 Political Advertising 1969 (ORC) Nov.-Dec. 1969
CCO 180/4/1/10 Secret Advertising Strategy and Campaign 1972-5
CCO 180/4/1/11 Interim note on advertising research (ORC) Feb. 1973
CCO 180/4/1/12 Conservative Party Advertising Campaign (ORC) Apr. 1973
CCO 180/4/1/13 Research on Advertising Campaign, interim report no. 1 Aug. 1974
CCO 180/4/1/14 Consideration of Advertising recall study by D.P. Berry and report Nov. 1974
CCO 180/4/1/15 A report on three group discussions to examine attitudes to draft political advertisements Nov. 1977

    Advertising - Newspapers, 1969

CCO 180/4/2/1 Credibility of Newspapers July 1969

    Communication strategy, 1985

CCO 180/4/3/1 Communication Theme Research, Harris Research Centre [136pp]

Report commissioned following discussions between Saatchi & Saatchi Garland Compton Ltd and Conservative Central Office concerning a theme which could, ‘underpin the Party’s communication strategy to the electorate into the 1990s, as well as in the build up to the next General Election.’

Sep 1985




Civil Service, 1972

CCO 180/5/1/1 Civil Service (including reports on prices and wages and education) June 1972




Conservative Party, 1965-1979

    Party Conference, 1966, 1979

CCO 180/6/1/1 Party Conference 1966
CCO 180/6/1/2 Party Conference: Mrs. Thatcher's speech and public opinion 1979

    Finance, 1966-1967

CCO 180/6/2/1 Party Finance and Fund Raising Nov. 1966
CCO 180/6/2/2 Fund raising (ORC) Sept. 1967

    Conservative Party - Policy, 1965

CCO 180/6/3/1 Conservative Policies (National Opinion Polls) Nov. 1965




Correspondence, 1968-1982

    Britto correspondence, 1974-1982

CCO 180/7/1/1 Memo book 24 Sept. 1974-22 May 1975
CCO 180/7/1/2 Memo book 2 June-3 Oct. 1975
CCO 180/7/1/3 Memo book 13 Oct.-18 Dec. 1975
CCO 180/7/1/4 Memo book 5 Jan.-15 Apr. 1976
CCO 180/7/1/5 Memo book 5 Jan.-15 Apr. 1976
CCO 180/7/1/6 Memo book 5 Jan.-15 Apr. 1976
CCO 180/7/1/7 Memo book 10 Feb.-23 June 1977
CCO 180/7/1/8 Memo book 24 June-11 Aug. 1977
CCO 180/7/1/9 Memo book 16 Aug.-21 Dec. 1977
CCO 180/7/1/10 Memo book Jan.-Dec. 1978
CCO 180/7/1/11 Memo book Jan.-Dec. 1978
CCO 180/7/1/12 Memo book Jan.-Dec. 1978
CCO 180/7/1/13 Memo book Jan.-Dec. 1978
CCO 180/7/1/14 Memo book Jan.-Dec. 1978
CCO 180/7/1/15 Memo book Jan.-Dec. 1978
CCO 180/7/1/16 Memo book Jan.-Dec. 1978
CCO 180/7/1/17 Memo book Jan.-Dec. 1978
CCO 180/7/1/18 Memo book Jan.-Dec. 1978
CCO 180/7/1/19 Memo book Jan.-Dec. 1978
CCO 180/7/1/20 Memo book Jan.-Dec. 1978
CCO 180/7/1/21 Memo book Jan.-Dec. 1978
CCO 180/7/1/22 Memo book Jan.-Dec. 1979
CCO 180/7/1/23 Memo book Jan.-Dec. 1979
CCO 180/7/1/24 Memo book Jan.-Dec. 1979
CCO 180/7/1/25 Memo book Jan.-Dec. 1979
CCO 180/7/1/26 Memo book Jan.-Dec. 1979
CCO 180/7/1/27 Memo book Jan.-Dec. 1979
CCO 180/7/1/28 Memo book Jan.-Dec. 1979
CCO 180/7/1/29 Memo book Jan.-Dec. 1979
CCO 180/7/1/30 Memo book Jan.-Dec. 1979
CCO 180/7/1/31 Memo book Jan.-Dec. 1979
CCO 180/7/1/32 Memo book Jan.-Dec. 1979
CCO 180/7/1/33 Memo book Jan.-Dec. 1979
CCO 180/7/1/34 Memo book Jan.-22 Feb. 1980
CCO 180/7/1/35 Memo book 22 Feb.-27 Mar. 1980
CCO 180/7/1/36 Memo book 19 Mar.-15 May 1980
CCO 180/7/1/37 Memo book 22 May-2 July 1980
CCO 180/7/1/38 Memo book 2 July- 12 Sept. 1980
CCO 180/7/1/39 Memo book 15 Sept.-Dec. 1980
CCO 180/7/1/40 Memo book Jan.-Oct. 1981
CCO 180/7/1/41 Memo book Jan.-Oct. 1981
CCO 180/7/1/42 Memo book Jan.-Oct. 1981
CCO 180/7/1/43 Memo book Jan.-Oct. 1981
CCO 180/7/1/44 Memo book Jan.-Oct. 1981
CCO 180/7/1/45 Memo book Jan.-Oct. 1981
CCO 180/7/1/46 Memo book Jan.-Oct. 1981
CCO 180/7/1/47 Memo book Jan.-Oct. 1981
CCO 180/7/1/48 Memo book Jan.-Oct. 1981
CCO 180/7/1/49 Memo book Jan.-Oct. 1981
CCO 180/7/1/50 Memo book May-Nov. 1982
CCO 180/7/1/51 Memo book May-Nov. 1982
CCO 180/7/1/52 Memo book May-Nov. 1982
CCO 180/7/1/53 Memo book May-Nov. 1982
CCO 180/7/1/54 Memo book May-Nov. 1982

    Douglas-Harker correspondence, 1971-1972

CCO 180/7/2/1 Publicity Department correspondence Feb. 1971-Sept. 1972

    Greenwood correspondence, 1968-1970

CCO 180/7/3/1 Greenwood correspondence July 1968-Dec. 1969
CCO 180/7/3/2 Greenwood correspondence Jan.-May 1970
CCO 180/7/3/3 Greenwood correspondence June-Nov. 1970




Current Affairs, 1954

CCO 180/8/1/1 Report on the current affairs survey of Feb. 1954 (Atwood Statistics Ltd) on reactions to the 1951 General Election Feb. 1954
CCO 180/8/1/2 Computer printout 'current affairs' (3) n.d.
CCO 180/8/1/3 Computer printout: regional tally to questions/combine current affairs n.d.
CCO 180/8/1/4 Survey on attitudes to current affairs (ORC) n.d.
CCO 180/8/1/5 Code sheet accompanying CCO 180/8/1/4 n.d.




Defence, 1982

CCO 180/37/1 Nuclear Weapons Study (Gallup) Oct. 1982




Economics, Nationalised Industries, and Unemployment, 1966-1983

    Economics - attitudes, 1966-1980

CCO 180/9/1/1 Attitudes to economic problems, productivity (ORC) July 1966
CCO 180/9/1/2 Attitudes to the economic situation (ORC) Jan. 1968
CCO 180/9/1/3 Attitudes to economic affairs (ORC) Aug. 1968
CCO 180/9/1/4 Political attitudes regarding money (ORC) Dec. 1968
CCO 180/9/1/5 Attitudes to economic issues (ORC) Jan. 1971
CCO 180/9/1/6 Attitudes to economic issues (ORC) June 1971
CCO 180/9/1/7 Attitudes to economic affairs Jan. 1972
CCO 180/9/1/8 The British economy: public attitudes and expectations (ORC) Sept. 1975
CCO 180/9/1/9 'The British Disease' (Gallup); tables Dec. 1976
CCO 180/9/1/10 The Electorate's attitudes to the economy and North Sea Oil Mar. 1978
CCO 180/9/1/11 The electorate's views of the future of the economy Sept. 1978
CCO 180/9/1/12 An outline proposal for research study to identify the level of understanding of working of the economic system Aug. 1979
CCO 180/9/1/13 Measuring the public view of how Britain's economic system works Sept. 1979
CCO 180/9/1/14 The impact of the economy on the electorate June 1980

    Economics: British Business, 1974-1983

CCO 180/9/2/1 Survey on the Future of British Business (ORC/87414) Sept. 1974
CCO 180/9/2/2 Future of British Business Employees Survey: Tables Volume 1 (ORC/87414) Sept. 1974
CCO 180/9/2/3 Future of British Business Employees Survey: Tables Volume 1I (ORC/87414) Sept. 1974
CCO 180/9/2/4 Future of British Business Employees Survey: Tables Volume (ORC: LHI/17446) Dec. 1974
CCO 180/9/2/5 Future of British Business Employees Survey: Management Report (ORC/17446) Jan. 1975

    Economics: The Budget, 1970-1983

CCO 180/9/3/1 The Budget - Before and After, by ORC May 1970
CCO 180/9/3/2 Audience Reaction - The Budget by ORC Mar.-Apr. 1971
CCO 180/9/3/3 Audience Reaction - The Budget Mar. 1972
CCO 180/9/3/4 Public Reactions to the Freeze, by ORC Nov. 1972
CCO 180/9/3/5 Public Reactions to the Freeze, by ORC Jan. 1973
CCO 180/9/3/6 Public Reactions to Phase Two, by ORC Feb. 1973
CCO 180/9/3/7 Budget Expectations and Attitudes (ORC) Feb. 1973
CCO 180/9/3/8 Phase Two and post-Budget Attitudes (ORC) Apr. 1973
CCO 180/9/3/9 Survey on Phase Two; economic priorities; women's issues; worker participation (ORC) July 1973
CCO 180/9/3/10 Post-Budget survey June 1979
CCO 180/9/3/11 Report on a post-Budget summary (ORC) July 1979
CCO 180/9/3/12 Report on a post-Budget survey (ORC) May 1980
CCO 180/9/3/13 Attitudes to the Budget 1981 Apr. 1981
CCO 180/9/3/14 Post-Budget survey Apr. 1982
CCO 180/9/3/15 Post-Budget survey Apr. 1983

    Economics: Corporate Strategy Guides, 1976-1978

CCO 180/9/4/33 Report no. 1, Volume 1: Selected highlights and review of the main findings (ORC 47530/1) Nov. 1975
CCO 180/9/4/34 Report no. 1, Volume 2: Tables, methodology and questionnaire (ORC 47530/1) Oct. 1975
CCO 180/9/4/35 Report no. 2, Volume 1: Selected highlights and review of the main findings (ORC 47530/2) Jan. 1976
CCO 180/9/4/36 Report no. 2, Volume 2: Tables, methodology and questionnaire (ORC 47530/3) Dec. 1975
CCO 180/9/4/37 Report no. 3, Volume 1A: Review of the main findings of repeated questions on consumer confidence, prices and unemployment (ORC 47530/3) Feb. 1976
CCO 180/9/4/38 Report no. 3, Volume 1B: Selected highlights and review of the main findings - Government intervention in the investment policies of insurance companies and pension funds (ORC 47530/3) Mar. 1976
CCO 180/9/4/39 Report no. 3, Volume 2: Tables, methodology and questionnaire (ORC 47530/3) Jan. 1976
CCO 180/9/4/40 Report no. 4, Volume 1A: Consumer confidence, prices and unemployment (ORC 47530/4) Mar. 1976
CCO 180/9/4/41 Report no. 4, Volume 1B: Selected highlights and review of the main findings - Industry and pollution (ORC 47530/4) Mar. 1976
CCO 180/9/4/42 Report no. 4, Volume 2: Tables, methodology and questionnaire (ORC 47530/4) Mar. 1976
CCO 180/9/4/11 Report no. 5, vol. A: Consumer Confidence, prices and unemployment Apr. 1976
CCO 180/9/4/12 Report no. 5, vol. B: Public attitudes to the private sector Apr. 1976
CCO 180/9/4/13 Report no. 6, vol. A: Consumer confidence, prices and government May 1976
CCO 180/9/4/15 Report no. 6, vol. 1B: Attitudes to Public Sector Organisations May 1976
CCO 180/9/4/16 Report no. 6, vol. 2 May 1976
CCO 180/9/4/18 Report no. 7, vol. 1A: employee attitudes to productivity July 1976
CCO 180/9/4/19 Report no. 7, vol. 1B: public attitudes to Trade Unions July 1976
CCO 180/9/4/20 Report no. 7, vol. 2: Tables, methodology and questionnaire June 1976
CCO 180/9/4/21 Report no. 8, vol. 1A: Consumer confidence, prices and unemployment Sept. 1976
CCO 180/9/4/22 Report no. 8, vol. 1B: Consumers and consumerism Sept. 1976
CCO 180/9/4/23 Report no. 8, vol. 2: Tables, methodology and questionnaire July 1976
CCO 180/9/4/24 Report no. 9, vol. 1A: Consumer confidence, prices and unemployment Oct. 1976
CCO 180/9/4/25 Report no. 9, vol. 1B: Social responsibility Oct. 1976
CCO 180/9/4/26 Report no. 9, vol. 2: Tables, methodology and questionnaire Aug. 1976
CCO 180/9/4/27 Report no. 10, vol. 2: Tables, methodology and questionnaire Oct. 1976
CCO 180/9/4/28 Report no. 10, vol. 1: Public attitudes to multinational companies and foreign investment Nov. 1976
CCO 180/9/4/1 Corporate Strategy Guide 1977: report 1, vol. 1: Pay Policy, Bullock and Industrial Democracy (ORC) May 1977
CCO 180/9/4/29 Report no. 1, vol. 2: tables, methodology and questionnaire Apr. 1977
CCO 180/9/4/3 Public Attitudes to Energy and Energy Policy (ORC) July 1977
CCO 180/9/4/4 Report no. 2, vol. 2: Tables, Methodology and questionnaire (ORC) June 1977
CCO 180/9/4/6 Report no. 3, vol. 1: Finance and Economic Literacy (ORC) Sept. 1977
CCO 180/9/4/43 Report no. 3, vol. 2: Tables, methodology and questionnaire (ORC 27708) Sept. 1977
CCO 180/9/4/7 Report no. 4, vol. 1: The Mixed Economy (ORC) Nov. 1977
CCO 180/9/4/8 Report no. 4, vol. 3: Tables, Methodology and questionnaire (ORC) Nov. 1977
CCO 180/9/4/9 Report no. 5, vol. 1: Pay, Productivity and the Closed Shop (ORC) Jan. 1978
CCO 180/9/4/10 Report no. 5, vol. 2: Tables, Methodology and questionnaire (ORC) Jan. 1978
CCO 180/9/4/14 Report no. 6, vol. 1: Corporate Responsibilities Mar. 1978
CCO 180/9/4/17 Report no. 6, vol. 2 Feb. 1978
CCO 180/9/4/2 Report no. 2: Consumer Confidence and the Economy Aug. 1978
CCO 180/9/4/5 Report no. 3: Consumer Confidence and the Economy Oct. 1978
CCO 180/9/4/30 Pay policy and unemployment Aug. 1978
CCO 180/9/4/45 Report no. 3: The Mixed Economy (ORC) 1978
CCO 180/9/4/44 Report no. 3: Pay Determination 1979-80
CCO 180/9/4/31 Report no. 4: Nuts and Bolts of the Economy 1979-80
CCO 180/9/4/32 Report no. 6: Corporate Social Responsibilities 1979-80

    Cost of Living/The Family, 1970-1983

CCO 180/9/5/1 Cost of Living and Family Allowances (ORC) Mar. 1970
CCO 180/9/5/2 Family Policy - printout and questionnaires 1978
CCO 180/9/5/3 Survey of Family Policy Mar. 1978
CCO 180/9/5/4 Survey of attitudes to the family Jan. 1983
CCO 180/9/5/5 Sunday [shopping hours] Nov. 1985

    Money, 1969

CCO 180/9/6/1 Money, the economy and pensions (ORC) Dec. 1969

    Nationalised Industries, 1958-1980

CCO 180/9/7/1 Attitudes towards Nationalisation, report on survey 1958-9
CCO 180/9/7/2 Attitudes to Nationalised Industries (ORC) nd.
CCO 180/9/7/3 Surveys in steel towns Jan. 1980
CCO 180/9/7/4 Attitudes to Nationalised Industries July 1980

    Prices and Wages, 1972-1980

CCO 180/9/8/1 Prices and Wages Sept. 1972
CCO 180/9/8/2 Attitudes of the electorate to ways of pay negotiating synchro-pay July 1980
CCO 180/9/8/3 Public Attitudes toward the next pay round (Times) Aug. 1980

    Savings, 1969

CCO 180/9/9/1 Savings (ORC), attitudes towards Feb. 1969

    Taxation, 1967-1978

CCO 180/9/10/1 Attitudes to taxation (ORC) July 1967
CCO 180/9/10/2 Taxation (ORC) May 1969
CCO 180/9/10/3 Attitudes to taxation (computer printout and survey) nd.
CCO 180/9/10/4 Report on the principal findings from the VAT advertising Awareness Survey (Mass Observation) June 1973
CCO 180/9/10/5 Attitudes to taxation July 1976
CCO 180/9/10/6 Attitudes to taxation Aug. 1976
CCO 180/9/10/7 Survey on taxation Feb. 1978
CCO 180/9/10/8 Preliminary report on a survey of public attitudes to rating (RSGB) [June 1975]

    Unemployment, 1981-1983

CCO 180/9/11/1 Survey on unemployment Mar. 1981
CCO 180/9/11/2 Survey on unemployment: regional report July 1981
CCO 180/9/11/3 Life in Britain - unemployment and other issues: report of a survey prepared by the Harris Research Centre for Conservative Central Office based on personal interviews with a quota sample of 1,070 adults carried out between 20 April-02 May 1983 May 1983
CCO 180/9/11/4 Unemployment: The Attitudes of Unemployment [sic] People (Harris, 48056) Dec. 1980
CCO 180/9/11/5 Attitudes of the Electorate towards Growing Unemployment (Harris) 19 Sept. 1980




Education, 1967

CCO 180/10/1/1 Political issues in Education 1967




Elections, 1959-1997

    Elections: Attitudes, c.1964

CCO 180/11/1/1 Electors' Attitudes - preliminary report c.1964
CCO 180/11/1/2 Electors' Attitudes - final report nd.
CCO 180/11/1/3 Electors' Attitudes - appendices C and D nd.
CCO 180/11/1/4 Electors' Attitudes - appendices E and F nd.

    Elections - General, 1964-1967

CCO 180/11/2/1 Voters and the 1964 General Election Vol. 1, report 1964
CCO 180/11/2/2 Voters and the 1964 General election Vol. 2, tables (by Market Analysis Ltd. For the Thompson Organisation) 1964
CCO 180/11/2/3 Marginal Seats in Birmingham, round 1 (Gallup) Mar. 1964
CCO 180/11/2/4 Pre-election interviewing and poll - Gravesend constituency (Keith Fell Res.) Aug. 1964
CCO 180/11/2/5 Supplementary breakdowns, detailed replies from 101 respondents concerning issues felt to be of electoral consequence Sept. 1967

    1966 General Election, 1966-1967

CCO 180/11/3/1 Snap post election survey: attitudes to Mr. Heath during campaign Apr. 1966
CCO 180/11/3/2 The impact and recall of slogans, phrases and policies (ORC) Apr. 1966
CCO 180/11/3/3 Conservative and Labour loyalists and gains (BRMB) Nov. 1966
CCO 180/11/3/4 Voting Behaviour, 1964 & 1966: further analysis (BRMB) Feb. 1967
CCO 180/11/3/5 Report on depth interviews amongst 4 groups of switchers (BRMB) Aug. 1967

    1970 General Election, 1969-1970

CCO 180/11/4/1 Critical seats (summary) by ORC Sept. 1969
CCO 180/11/4/2 Key election issues Nov. 1969
CCO 180/11/4/3 Recruits and defectors: 1964 & 1966 elections and the present/new electorate (BRMB) Apr. 1970
CCO 180/11/4/4 1970 General Election (CCO) nd.
CCO 180/11/4/5 John Greenwood- election poll correspondence May-June 1970
CCO 180/11/4/6 ORC correspondence (includes young voter survey) Jan.-June 1970
CCO 180/11/4/7 Mr. Douglas: the story of the polls nd.

    1974 General Election and 1979 General Election, 1974-1979

CCO 180/11/5/1 Charts sent to Mr. Douglas (BMRB) nd.
CCO 180/11/5/2 Labour strengths and weaknesses; State of Battle surveys 1 and 2 Oct. 1974
CCO 180/11/5/3 Snap polls (ORC) - reactions to miner's dispute Feb. 1974
CCO 180/11/5/4 Colour charts Feb. 1974
CCO 180/11/5/5 First post-election survey (ORC) Apr. 1974
CCO 180/11/5/6 Second post-election survey (ORC) May 1974
CCO 180/11/5/7 Third post-election survey (ORC) Aug. 1974
CCO 180/11/5/8 ORC and TV checks nd.
CCO 180/11/5/9 ORC: correspondence: election daily issue survey Sept.-Oct. 1974
CCO 180/11/5/10 Audience research on PPBs and interviews Oct. 1974
CCO 180/11/5/11 Daily Issue Surveys (ORC) Oct. 1974
CCO 180/11/5/12 General Election 1974 nd.
CCO 180/11/5/13 Report on October 1974 General Election Nov. 1974
CCO 180/11/5/14 General Election colour charts Oct. 1974
CCO 180/11/5/15 Election issues survey and printout (ORC) Mar. 1979
CCO 180/11/5/16 Post-election survey (ORC) May 1979
CCO 180/11/5/17 Summary of research: 1979 General Election May 1979
CCO 180/11/5/18 Survey of electoral climate immediately after the election Apr. 1979
CCO 180/11/5/19 Election analysis - results tabulation June 1979
CCO 180/11/5/20 Election results printout July 1979
CCO 180/11/5/21 Printouts by constituency 1979
CCO 180/11/5/22 Inhouse papers on opinion research 1979

    Local Elections, 1959-1975

CCO 180/11/6/1 Results 1959
CCO 180/11/6/2 Urban Results 1970
CCO 180/11/6/3 County and municipal 1970
CCO 180/11/6/4 Results 1972
CCO 180/11/6/5 Results 1973
CCO 180/11/6/6 Results 1973
CCO 180/11/6/7 Results 1973
CCO 180/11/6/8 Area election results 1974-5

    1983 General Election, 1983

CCO 180/11/10/1 Private research carried out ... between 5th May & 9th June 1983 (Harris Research) July 1983




Energy, 1974

CCO 180/12/1/1 Energy and Industrial Crisis, report 1, ORC Jan. 1974
CCO 180/12/1/2 Energy and Industrial Crisis, report 1, ORC Jan. 1974
CCO 180/12/1/3 Energy and Industrial Crisis, report 1, ORC Jan. 1974




Europe, 1967-1980

    Europe, 1967-1980

CCO 180/13/1/1 Attitudes to Europe and the Common Market Apr. 1967
CCO 180/13/1/2 Britain and Common Market Survey (ORC) Aug. 1970
CCO 180/13/1/3 Attitudes to Common Market: awareness of the government Feb. 1971
CCO 180/13/1/4 Attitudes to Common Market: awareness of the government (II) Mar. 1971
CCO 180/13/1/5 Attitudes and Awareness III Apr. 1971
CCO 180/13/1/6 Britain and the Common Market (ORC) July 1971
CCO 180/13/1/7 Britain and the Common Market: attitudes to economic affairs Aug. 1971
CCO 180/13/1/8 Britain and the Common Market (ORC) 1974
CCO 180/13/1/9 The public standing of individuals and institutions engaged in the EEC referendum campaign Apr. 1975
CCO 180/13/1/10 Attitudes to Europe- group discussions (ORC 48123) Nov. 1981
CCO 180/13/1/11 Public attitudes to Europe and European Institutions (ORC, 48055/3) Aug. 1980
CCO 180/13/1/12 Marginal Results for Britain, France, Germany, Spain: Pilot Study (European Values Systems Study Group) July 1980

    Europe, 1978-1979

CCO 180/13/2/1 European Campaign Information Survey (ORC) Sept. 1978
CCO 180/13/2/2 European Campaign Information Survey (ORC) Feb. 1979
CCO 180/13/2/3 Europe Survey nd.
CCO 180/13/2/4 Attitudes of the Electorate towards the European Economic Community (Opinion Research Ltd, 1978) [1978]




The Government's Record, 1972-1983

CCO 180/14/1/1 The Government's Record Dec. 1972
CCO 180/14/1/2 The record of the Conservative and Labour Governments Mar. 1975
CCO 180/14/1/3 A survey on the Government's record; The general record: promises vs. performance, blame for problems, pay and productivity, industrial disputes Nov.-Dec. 1979
CCO 180/14/1/4 A survey of the Government's record; The economic record: public spending cuts and the budget Nov.-Dec. 1979
CCO 180/14/1/5 General Dec. 1979
CCO 180/14/1/6 Views on Government progress after six months (questions and printout nd.
CCO 180/14/1/7 Harris Research Centre (HRC): report of a survey on the current political situation and the Government record May 1983




Greater London Council, 1966-1985

CCO 180/15/1/1 Survey on attitudes to Local Government in the Greater London Area July 1966
CCO 180/15/1/2 Greater London Council: knowledge and attitude of Londoners (Mass Observation) Aug. 1966
CCO 180/15/1/3 Slogans for Greater London Council Nov. 1966
CCO 180/15/1/4 Local Government problems in marginal Greater London Council boroughs Nov. 1966
CCO 180/15/1/5 Influences on voting behaviour in Greater London Jan. 1967
CCO 180/15/1/6 Local government problems in marginal Greater London boroughs Mar. 1967
CCO 180/15/1/7 Greater London Council (ORC) Feb. 1970
CCO 180/15/1/8 London Issues and Priorities June 1972
CCO 180/15/1/9 Greater London Council Survey 1977 and results (ORC) printout 1977
CCO 180/15/1/10 Greater London Council issues and priorities Jan. 1977
CCO 180/15/1/11 Second survey in Greater London Feb. 1981
CCO 180/15/1/12 Group Discussion: The GLC (West Hampstead, Gallup) 27 Nov. 1984
CCO 180/15/1/13 Group Discussion: The GLC (Clapham, Gallup) 15 Jan. 1985




Home Affairs, 1977

CCO 180/16/1/1 Attitudes of the electorate to home affairs policies Mar. 1977
CCO 180/16/1/2 Commentary for ORC survey on Home Affairs Sept. 1977




Housing, 1965-1969

CCO 180/17/1/1 Family allowance and housing- tables for constituencies nd.
CCO 180/17/1/2 Housing by National Opinion Polls Oct. 1965
CCO 180/17/1/3 Housing problems, priorities and preferences Mar. 1967
CCO 180/17/1/4 Housing (ORC) June 1969




Industrial Relations/Trade Unions, 1965-1980

    Industrial Relations, 1967-1980

CCO 180/18/1/1 ORC report Nov. 1967
CCO 180/18/1/2 ORC report July 1969
CCO 180/18/1/3 Attitudes to Industrial Relations Oct. 1970
[CCO 180/18/1/4] [Vacant]
CCO 180/18/1/5 Attitudes to Industrial Relations Bill IV/awareness of Government V July 1971
CCO 180/18/1/6 Attitudes to Industrial Relations Bill V/ awareness of Government VI Sept. 1971
CCO 180/18/1/7 Wages and prices/industrial relations (ORC) May 1972
CCO 180/18/1/8 Public Attitudes to Industrial Affairs: preliminary results Feb. 1980

    Trade Unions, 1965-1979

CCO 180/18/2/1 NOP Survey Aug. 1965
CCO 180/18/2/2 Attitudes to Trade Unions Oct. 1977
CCO 180/18/2/3 Printout of Survey (incl. Questions and responses) Mar. 1979
CCO 180/18/2/4 Attitudes of the electorate to Trade Unions Apr. 1979




International Affairs, 1979

CCO 180/36/1 Attitudes of the Electorate towards Rhodesia (ORC 47813) Mar. 1979




Law and Order, 1970-1978

CCO 180/19/1/1 Survey (ORC) Apr. 1970
CCO 180/19/1/2 Public Attitudes to Law and Order Mar. 1978




Local Government, 1967-1970

CCO 180/20/1/1 Attitudes to national, regional and local government nd.
CCO 180/20/1/2 Survey on local government Sept. 1967
CCO 180/20/1/3 Survey on local government affairs (ORC) Sept. 1967
CCO 180/20/1/4 Local government Nov. 1968
CCO 180/20/1/5 Survey on local government Jan. 1970
CCO 180/20/1/6 Survey on local government affairs Dec. 1970




Market Research, 1949-1997

    Market Research - Gallup Polls/ British Institute Public Opinion, 1949-1959

CCO 180/21/1/1 British Institute Public Opinion - Gallup Polls 1949-55
CCO 180/21/1/2 British Institute Public Opinion - Gallup Polls 1956-9

    Market Research - British Market Research Bureau, 1965-1976

CCO 180/21/2/1 British Market Research Bureau correspondence, drafts, agendas 1965-7
CCO 180/21/2/2 Correspondence, graphs 1967-70
CCO 180/21/2/3 British Market Research Bureau correspondence and graphs 1965-70
CCO 180/21/2/4 British Market Research Burial correspondence and graphs 1965-70
CCO 180/21/2/5 1970 presentation folder 1970
CCO 180/21/2/6 Correspondence 1970
CCO 180/21/2/7 Correspondence 1971
CCO 180/21/2/8 Correspondence 1971-2
CCO 180/21/2/9 Correspondence 1973-4
CCO 180/21/2/10 Correspondence 1974-5
CCO 180/21/2/11 Correspondence 1976

    Gallup Polls, 1948-1980

CCO 180/21/3/1 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/2 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/3 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/4 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/5 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/6 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/7 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/8 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/9 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/10 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/11 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/12 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/13 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/14 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/15 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/16 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/17 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/18 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/19 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/20 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/21 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/22 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/23 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/24 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/25 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/26 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/27 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/28 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/29 Folders containing results of Gallup Polls 1948-50
CCO 180/21/3/30 Polls 1950-1
CCO 180/21/3/31 Polls 1950-1
CCO 180/21/3/32 Polls 1950-1
CCO 180/21/3/33 Polls 1950-1
CCO 180/21/3/34 Polls 1950-1
CCO 180/21/3/35 Polls 1950-1
CCO 180/21/3/36 Polls 1950-1
CCO 180/21/3/37 Polls 1950-1
CCO 180/21/3/38 Polls 1950-1
CCO 180/21/3/39 Polls 1950-1
CCO 180/21/3/40 Polls 1950-1
CCO 180/21/3/41 Polls 1951-2
CCO 180/21/3/42 Polls 1951-2
CCO 180/21/3/43 Polls 1951-2
CCO 180/21/3/44 Polls 1951-2
CCO 180/21/3/45 Polls 1951-2
CCO 180/21/3/46 Polls 1951-2
CCO 180/21/3/47 Polls 1951-2
CCO 180/21/3/48 Polls 1951-2
CCO 180/21/3/49 Polls 1951-2
CCO 180/21/3/50 Polls 1951-2
CCO 180/21/3/51 Polls 1951-2
CCO 180/21/3/52 Polls 1951-2
CCO 180/21/3/53 Polls 1951-2
CCO 180/21/3/54 Polls 1951-2
CCO 180/21/3/55 Polls 1951-2
CCO 180/21/3/56 Polls 1951-2
CCO 180/21/3/57 Political Index Aug. 1978
CCO 180/21/3/58 Gallup: weekly monitoring of political and media awareness - proposal to Conservative Party Oct. 1979
CCO 180/21/3/59 Political Monitor 8-13 Oct. 1980
CCO 180/21/3/60 Political Monitor 15-20 Oct. 1980
CCO 180/21/3/61 Political Monitor 22-27 Oct. 1980
CCO 180/21/3/62 Political Monitor 29 Oct.-3 Nov. 1980
CCO 180/21/3/63 Political Monitor 5-10 Nov. 1980
CCO 180/21/3/64 Political Monitor 12-17 Nov. 1980
CCO 180/21/3/65 Political Monitor 19-24 Nov. 1980

    Neilson Market Research, 1957-1959

CCO 180/21/4/1 Chief Publicity Officer, correspondence with and about Neilson Market Research company 1957-9




Metrication, 1971-1983

CCO 180/22/1/1 Attitudes to metrication May 1971
CCO 180/22/1/2 Proposal for research to be carried out for the Conservatives during a General Election campaign Apr. 1983




Occasional Papers, n.d.

CCO 180/23/1/1 No. I: Class and Party divisions (Survey Research Centre) by Richard Rose n.d.




Old People/Elderly, 1967-1969

CCO 180/24/1/1 The Problems of Old People (ORC) July 1967
CCO 180/24/1/2 Old People's Problems (ORC) Aug. 1969




Political Attitudes and Issues, 1963-1985

    Political Attitudes, 1963-1985

CCO 180/25/1/1 European Surveys: notes on research into political attitudes Nov. 1963
CCO 180/25/1/2 Analytical European Surveys: consideration for a study among the general public Dec. 1963
CCO 180/25/1/3 Determination of political attitudes and voting behaviour: progress report by BMRB June 1965
CCO 180/25/1/4 Proposal on research into voter attitudes for the Conservatives by Joseph Neapolitan Association c.1966
CCO 180/25/1/5 The determination of political attitudes and voting behaviour (BMRB) June 1966
CCO 180/25/1/6 Plan for further research among four target groups (BMRB) Nov. 1966
CCO 180/25/1/7 Determination of political attitudes: voting behaviour 1964 and 1966; further analyses Feb. 1967
CCO 180/25/1/8 Plan for further research Mar. 1967
CCO 180/25/1/9 BMRB: continuous research: report on field work period Oct. 1967-Feb. 1968
CCO 180/25/1/10 Political and other subjects Oct. 1967
CCO 180/25/1/11 The determination of political attitudes BMRB continuous research May 1968
CCO 180/25/1/12 BMRB continuous research on attitudes July 1968
CCO 180/25/1/13 BMRB continuous research on attitudes Dec. 1968
CCO 180/25/1/14 BMRB continuous research on attitudes Mar. 1969
CCO 180/25/1/15 Politics and other subjects Apr. 1969
CCO 180/25/1/16 Proposals for further research Feb. 1972
CCO 180/25/1/17 Voting behaviour/ floating voters and the new electorate Apr. 1973
CCO 180/25/1/18 The measurement of integration: a report and proposals for special analysis Aug. 1973
CCO 180/25/1/19 First public attitude survey July 1978
CCO 180/25/1/20 Second public attitude survey Aug. 1978
CCO 180/25/1/21 Computer printout- political survey 2 Feb. 1978
CCO 180/25/1/22 Public attitudes survey II nd.
CCO 180/25/1/23 General Political Survey May 1978
CCO 180/25/1/24 Attitudes to Government Policy and U-Turns July 1980
CCO 180/25/1/25 Research to investigate the concept of Grievance- a report Oct. 1980
CCO 180/25/1/26 State of Battle (1) Survey May 1983
CCO 180/25/1/28 Mood of the Nation tabulations (Harris Research, JN 98575) Sept. 1985
CCO 180/25/1/29 Late Summer Survey on Current Political Attitudes (Harris Research, JN 48521) Dec. 1985
CCO 180/25/1/32 Life in Britain: Findings (BJM 4399) Aug. 1985
CCO 180/25/1/30 Research into differences between the attitudes of electors in different parts of the country (Harris Research) 19 Sept. 1980
CCO 180/25/1/31 Life in Britain: Exploratory in-depth research findings (BJM 2055) 13 Aug. 1982

    Political Issues, 1963-1984

CCO 180/25/2/1 Survey on immediate effects of Profumo crisis June 1963
CCO 180/25/2/2 Current political issues May/June 1966
CCO 180/25/2/3 Current political issues July 1966
CCO 180/25/2/4 Current political issues Oct. 1966
CCO 180/25/2/5 Political parties and current issues Oct. 1966
CCO 180/25/2/6 Political issues and the House of Lords (ORC) Nov. 1966
CCO 180/25/2/7 Influence of issues on the electorate Feb. 1968
CCO 180/25/2/8 Survey on issues Mar. 1969
CCO 180/25/2/9 Survey on issues (ORC) Feb. 1970
CCO 180/25/2/10 Issues May 1970
CCO 180/25/2/11 Party identification (ORC) May/June 1971
CCO 180/25/2/12 Views of the Future; printout and questions 1978
CCO 180/25/2/13 Attitudes to Britain, printout and questions 1979
CCO 180/25/2/14 Benchmark survey report on discussion (group) Apr. 1983
CCO 180/25/2/15 Politics and other subjects Oct. 1967
CCO 180/25/2/16 Political slogans June 1967
CCO 180/25/2/17 Future of Britain: Tunbridge Wells group discussion (Gallup) 4 July 1984
CCO 180/25/2/18 Future of Britain: Wolverhampton group discussion (Gallup) 5 July 1984
CCO 180/25/2/19 Future of Britain: Stourbridge group discussion (Gallup) 5 July 1984
CCO 180/25/2/20 Future of Britain: Ruislip group discussion (Gallup) 9 July 1984
CCO 180/25/2/21 Future of Britain: Frodsham group discussion (Gallup) 11 July 1984
CCO 180/25/2/22 Future of Britain: Liverpool group discussion (Gallup) 11 July 1984
CCO 180/25/2/23 Proportional Representation: Qualitative research study (Harris Research, JN 28352) 26 Sept. 1983




Political Parties, 1966-1982

    Political Parties: Broadcasts, 1966-1980

CCO 180/26/1/1 ORC: Audience reactions to PPBs 1966-7
CCO 180/26/1/2 ORC: Audience reactions to PPBs, correspondence 1966-7
CCO 180/26/1/3 ORC: Audience reactions to PPBs 1968-70
CCO 180/26/1/4 Douglas folder: broadcasting, television; sermon by Dr. W. Belson 1968
CCO 180/26/1/5 Audience reaction to PPBs 1973
CCO 180/26/1/6 Audience reaction: report on the Conservative PPB 16 Feb. 1977
CCO 180/26/1/7 Audience reaction to PPBs 1978
CCO 180/26/1/8 Attitudes to length of PPBs nd.
CCO 180/26/1/9 Attitudes to reaction to a PPB (Con) 12 Mar. 1980
CCO 180/26/1/10 Audience reaction to a PPB (Con) 30 Apr. 1980
CCO 180/26/1/11 Attitudes to PPBs (Con) 18 June 1980
CCO 180/26/1/12 Attitudes to PPBs June 1980
CCO 180/26/1/13 Audience reaction to Conservative PPB 11 Dec. 1968
CCO 180/26/1/14 Results of a postal survey on Weekend Talking Point
CCO 180/26/1/15 Report of survey on Peter Walker and Anthony Wedgewood-Benn on television Mar. 1972
CCO 180/26/1/16 Survey on public knowledge of Conservative spokesman on television June 1974
CCO 180/26/1/17 Audience Reaction to a Conservative PPB 25 July 1979
CCO 180/26/1/18 PPB Reactions

Contains:

  • Reactions to June 1980 broadcasts - correspondence
  • Audience Reaction to Mrs Thatcher's Reply to the Prime Ministerial Broadcast (47872, Mar. 1979)
  • Audience Reaction to a Conservative PPB (ORC 47869, Jan. 1979)
  • Communication Research for a PPB: An Outline Discussion Paper (Saatchi-Saatchi, 2 Nov. 1979)
  • Audience Reaction to a Conservative PPB (ORC 47950, Aug. 1979)
  • Audience Reaction to a Conservative PPB (ORC 47950, 25 July 1979)
  • Audience Reaction to a Conservative PPB (ORC 47866, 25 Oct. 1978)
  • TV Check on a PPB (ORC 47864, 7 Sept. 1978)
  • Audience Reaction to a Conservative PPB (ORC, 31 Aug. 1978)
  • Audience Reaction to a Conservative PPB (ORC 57505, 5 Mar. 1975)
1975-1981

    Leaders/Parties, 1966-1985

CCO 180/26/2/1 Parties and leaders (ORC) Apr. 1966
CCO 180/26/2/2 Party images and leader Dec. 1967
CCO 180/26/2/3 Party images and leader (ORC) Apr. 1968
CCO 180/26/2/4 Party images and leader Sept. 1968
CCO 180/26/2/5 Post Conference attitudes Nov. 1968
CCO 180/26/2/6 Party images and leader Mar. 1969
CCO 180/26/2/7 Survey on images Oct. 1969
CCO 180/26/2/8 Images of Parties and Leaders Sept. 1970
CCO 180/26/2/9 Party images Mar. 1972
CCO 180/26/2/10 Party Communications Apr. 1972
CCO 180/26/2/11 Images (ORC) Aug. 1972
CCO 180/26/2/12 Exploratory research on Party images Aug. 1972
CCO 180/26/2/13 Images and leaders (ORC) Aug. 1973
CCO 180/26/2/14 Report of survey of Party images, philosophy and ideology Feb. 1976
CCO 180/26/2/15 Strengths and weaknesses of three main political parties Aug.-Sept. 1977
CCO 180/26/2/16 Printout Nov.-Dec. 1979
CCO 180/26/2/17 Conservative politicians - images among the electorate Dec. 1979
CCO 180/26/2/18 Report on a survey of Party images (ORC) Dec. 1979
CCO 180/26/2/19 A report on a survey of political Party images Apr. 1982
CCO 180/26/2/20 Party images and leader, part II tables Jan. 1966
CCO 180/26/2/21 Image survey: parties and leaders Aug. 1966
CCO 180/26/2/22 Party images and party leaders Jan. 1967
CCO 180/26/2/23 Party images and party leaders Apr. 1967
CCO 180/26/2/24 Attitudes to Alliance Parties (Harris Research Centre) 1985

    Labour, 1972-1978

CCO 180/26/3/1 Strengths and weaknesses advance report (ORC) Sept. 1974
CCO 180/26/3/2 Labour record after five years (ORC) Feb. 1978
CCO 180/26/3/3 Conservative and Labour Record Mar. 1972

    Liberals, 1967-1981

CCO 180/26/4/1 Survey of Liberal supporters in four constituencies (ORC) June 1974
CCO 180/26/4/2 Attitudes to the Liberal Party and other questions Jan. 1967
CCO 180/26/4/3 The Liberals Apr. 1981




Public Opinion, 1960-1982

    Public Opinion: correspondence, 1966-c.1971

CCO 180/27/1/1 ORC; poll summaries 1966-8
CCO 180/27/1/2 Director of Publicity correspondence with and about ORC; poll summaries 1966-8
CCO 180/27/1/3 Director of Publicity; voter profile charts, 1924-70 c.1971

    Public Opinion: general, 1971-1977

CCO 180/27/2/1 Correspondence 1971-3
CCO 180/27/2/2 Correspondence 1973-4
CCO 180/27/2/3 Correspondence 1974-5
CCO 180/27/2/4 Correspondence 1976-7

    Public Opinion: monthly survey meetings, 1966-1974

CCO 180/27/3/1 Public Opinion: monthly survey meetings Nov 1969-Jan 1970
CCO 180/27/3/2 Public Opinion: monthly survey meetings Aug 1970-Apr 1972
CCO 180/27/3/3 Public Opinion: monthly survey meetings Jun 1966-Dec 1969
CCO 180/27/3/4 Public Opinion: monthly survey meetings Jan 1970-Oct 1974

    Opinion research: control meetings, 1976-1977

CCO 180/27/4/1 Agenda and minutes of Opinion Research Control Committee Mar. 1976-July 1977

    Opinion research: polls, 1968-1982

CCO 180/27/5/1 Targeting, vol. 1 Mar. 1968-July 1971
CCO 180/27/5/2 Late Summer survey factor analysis report Nov. 1982

    Psephology, 1960-1974

CCO 180/27/6/1 Psephology Group, minutes and papers Mar. 1960-Feb. 1961
CCO 180/27/6/2 Psephology Group, minutes and papers Feb. 1961-Dec. 1962
CCO 180/27/6/3 J. Douglas' psephology file Mar. 1959-Feb. 1964
CCO 180/27/6/4 J. Douglas' psephology file Mar. 1964-Oct. 1964
CCO 180/27/6/5 J. Douglas' psephology file Nov. 1964-Dec. 1965
CCO 180/27/6/6 Psephology correspondence Feb. 1966-June 1968
CCO 180/27/6/7 Psephological analysis of Croydon and Liverpool Sept. 1974

    Opinion Research: background notes, 1981-1982

CCO 180/27/7/1 Opinion Research: background notes Sept. 1981-Jan. 1982

    Opinion Research: surveys, 1963-1964

CCO 180/27/8/1 Opinion Research: surveys Nov. 1963-May 1964

    Opinion Research: summaries, 1963-1976

CCO 180/27/9/1 Opinion Research: summaries July 1963-May 1970
CCO 180/27/9/2 Opinion Research: summaries Oct. 1970-Feb. 1976




Republican National Committee, 1983

CCO 180/28/1/1 Republican National Committee report; comments by Britto on 1983 General Election 1983




Scotland, 1966-1981

CCO 180/29/1/1 Special attitudes in Scotland, Wales and the West Country (ORC) Nov. 1966
CCO 180/29/1/2 Motivations behind Scottish Nationalism (ORC) Mar. 1968
CCO 180/29/1/3 Political attitudes in Scotland (ORC) May 1978
CCO 180/29/1/4 Survey on Scottish attitudes to devolution, oil and the EEC June 1975
CCO 180/29/1/5 Young Scots' attitudes: report on survey carried out for The Scotsman May 1976
CCO 180/29/1/6 Survey on Scottish attitudes to devolution and the Government's White Paper (carried out for The Scotsman) Oct. 1976
CCO 180/29/1/7 Attitudes to devolution in Scotland and Wales among English, Scottish and Welsh voters Nov. 1976
CCO 180/29/1/8 [VACANT]

Note: Now at CCO 180/35/1/122

CCO 180/29/1/9 Public Opinion in Scotland (ORC) May 1978
CCO 180/29/1/10 Public Opinion in Scotland (ORC) nd.
CCO 180/29/1/11 Scotland survey; printout nd.
CCO 180/29/1/12 Opinion Research file: General Election 1979
CCO 180/29/1/13 Political Attitudes in Scotland Feb.-Mar. 1981
CCO 180/29/1/14 Political Attitudes in Scotland, regional report Feb.-Mar. 1981




Social Services, 1968-1983

CCO 180/30/1/1 Survey by ORC May 1968
CCO 180/30/1/2 Social Services (ORC) Mar. 1971
CCO 180/30/1/3 Social Services (ORC) Nov. 1971
CCO 180/30/1/4 Attitudes to Free School Milk (ORC) Nov. 1971
CCO 180/30/1/5 Gallup - Private Health Service Sept. 1983




Transport, 1967

CCO 180/31/1/1 Transport (ORC report) Feb. 1967




Wales, n.d.

CCO 180/32/1/1 The Scope for Conservative Advance on Wales (ORC) n.d.




Women, 1968

CCO 180/33/1/1 Women's interests and problems Mar. 1968




Youth and Opinion Research, 1964-1976

CCO 180/34/1/1 Report on a survey carried out by National Opinion Polls Ltd on new voters Apr. 1964
CCO 180/34/1/2 Survey on Young People: pilot survey no. 1 May 1966
CCO 180/34/1/3 The Young Conservatives (ORC) July 1966
CCO 180/34/1/4 Attitudes of the Young (ORC) July 1968
CCO 180/34/1/5 New Voters Group, vol. 1 Feb.-Oct. 1971
CCO 180/34/1/6 Political Attitudes of Young People, report 1 June-Aug. 1971
CCO 180/34/1/7 The Political Attitudes of Young People, report 2 June-Aug. 1971
CCO 180/34/1/8 Knowledge of Metric terms among young people (Research Services for the Metrication Board) Apr. 1972
CCO 180/34/1/9 Young Voters Study (ORC) 1973
CCO 180/34/1/10 Young Voters Survey- interim report (ORC) Oct. 1973
CCO 180/34/1/11 Young Voters Study, report 2- policy preferences (ORC) Nov. 1973
CCO 180/34/1/12 Young Voters Study, report 3 (ORC) 1973
CCO 180/34/1/13 Young Voters Study, report 4- issue priorities and the Government's record 1973
CCO 180/34/1/14 Young Voters Study, report 5- political and social orientations 1973
CCO 180/34/1/15 Young People's Political Attitudes (ORC) c.1976




Conservative Research Department files on Opinion Research, 1974-1981

CCO 180/34/2/1 Corporate Strategy Guides- CRD reports on 1975-80
CCO 180/34/2/2 A. Howarth's correspondence on Dennis Kavanagh's work on opinion polls; Keith Britto correspondence 1980-1
CCO 180/34/2/3 A. Howarth's file on Opinion Research 1981
CCO 180/34/2/4 Image and Philosophy surveys 1975-80
CCO 180/34/2/5 Opinion Formers/advisers/academics 1977-80
CCO 180/34/2/6 Opinion Research control meetings 1975-9
CCO 180/34/2/7 Opinion Research contracts/budgets/bills 1974-9
CCO 180/34/2/8 CRD-ORC liaison, meetings, etc. 1975-8
CCO 180/34/2/9 Opinion Research 1974-5
CCO 180/34/2/10 CRD surveys on Opinion Research 1975-6
CCO 180/34/2/11 Public Opinion background notes 1-72 1980-1
CCO 180/34/2/12 Public Opinion- correspondence and notes 1979-81
CCO 180/34/2/13 Public Opinion (general) surveys and results 1980-1
CCO 180/34/2/14 Target Voters 1978-81
CCO 180/34/2/15 Tracking Voters Intentions Research 1979-80
CCO 180/34/2/16 Uses of Opinion Research 1979-81




Constituency Surveys, 1968-1983

    Constituency Surveys (all ORC unless otherwise stated), 1968-1983

CCO 180/35/1/1 Acton Jan. 1968
CCO 180/35/1/2 Bassetlaw July 1968
CCO 180/35/1/3 Bebbington May 1969
CCO 180/35/1/4 Bedford May 1969
CCO 180/35/1/5 South Bedford June 1969
CCO 180/35/1/6 Berwick-on-Tweed Sept. 1973
CCO 180/35/1/7 Billericay June 1969
CCO 180/35/1/8 Birmingham, Northfield Sept. 1982
CCO 180/35/1/121 Birmingham Stechford (JC7607) Jan. 1977
CCO 180/35/1/122 [Birmingham] Stechford (Report on two group discussions carried out after the by-election) (47701/CTB/JAW)

Note: Previous shelfmark: CCO 180/29/1/8

Mar. 1977
CCO 180/35/1/9 Bodmin July 1969
CCO 180/35/1/10 Bodmin June 1974
CCO 180/35/1/11 Bolton West (survey and printout) Aug. 1978
CCO 180/35/1/12 Bradford North and West June 1969
CCO 180/35/1/13 Brentford and Chiswick May 1969
CCO 180/35/1/14 Bridgwater Jan. 1970
CCO 180/35/1/15 Brierley Hill Mar. 1967
CCO 180/35/1/16 Brighouse and Spenborough Apr. 1969
CCO 180/35/1/17 Brighton Kemptown May 1969
CCO 180/35/1/18 Brighton Kemptown July 1974
CCO 180/35/1/19 Bristol North East June 1969
CCO 180/35/1/20 Bristol North West July 1969
CCO 180/35/1/21 Bromsgrove Apr. 1971
CCO 180/35/1/22 Buckingham May 1969
CCO 180/35/1/23 Cambridge July 1967
CCO 180/35/1/24 Cambridge Oct. 1976
CCO 180/35/1/25 Cardiff North June 1969
CCO 180/35/1/26 Cheadle May 1969
CCO 180/35/1/27 Chislehurst Aug. 1969
CCO 180/35/1/28 Conway July 1969
CCO 180/35/1/29 North Cornwall Feb. 1969
CCO 180/35/1/30 Coventry North-West Feb. 1976
CCO 180/35/1/31 Coventry South June 1969
CCO 180/35/1/32 Croyden South East June 1969
CCO 180/35/1/33 Dartford Aug. 1978
CCO 180/35/1/34 Dover May 1969
CCO 180/35/1/35 Dundee East Feb. 1973
CCO 180/35/1/36 West Derbyshire July 1967
CCO 180/35/1/37 North Devon July 1969
CCO 180/35/1/38 Ealing North July 1969
CCO 180/35/1/39 Isle of Ely June 1973
CCO 180/35/1/40 Ely Aug. 1973
CCO 180/35/1/41 Epping May 1969
CCO 180/35/1/42 Eton and Slough May 1969
CCO 180/35/1/43 Exeter June 1969
CCO 180/35/1/44 Faversham May 1969
CCO 180/35/1/45 Gorton Oct. 1967
CCO 180/35/1/46 Gravesend July 1969
CCO 180/35/1/47 Greenwich: Woolwich West June 1975
CCO 180/35/1/48 Halifax May 1969
CCO 180/35/1/49 Hamilton Sept. 1967
CCO 180/35/1/50 Hampstead May 1969
CCO 180/35/1/51 Harrow East June 1969
CCO 180/35/1/52 Harrow West Feb. 1973
CCO 180/35/1/53 Hendon South Jan. 1973
CCO 180/35/1/54 High Peak Apr. 1969
CCO 180/35/1/55 Hornchurch June 1969
CCO 180/35/1/56 Hove Oct. 1973
CCO 180/35/1/57 Huddersfield West May 1969
CCO 180/35/1/58 Ilford South May 1969
CCO 180/35/1/59 Keighley May 1969
CCO 180/35/1/60 Kings Lynn June 1969
CCO 180/35/1/61 Lady wood Mar. 1969
CCO 180/35/1/62 Lambeth Norwood Mar. 1969
CCO 180/35/1/63 Lancaster Apr. 1969
CCO 180/35/1/64 Leicester South West Oct. 1967
CCO 180/35/1/65 Lewisham North and West July 1969
CCO 180/35/1/66 Lincoln Jan. 1973
CCO 180/35/1/67 Liverpool Edge Hill Feb. 1979
CCO 180/35/1/68 Greater London Council June 1969
CCO 180/35/1/69 Greater London Council Sept. 1969
CCO 180/35/1/70 Loughborough June 1974
CCO 180/35/1/71 Luton June 1969
CCO 180/35/1/72 Macclesfield June 1971
CCO 180/35/1/123 Manchester Moss Side (ORC 47854) July 1978
CCO 180/35/1/73 Marylebone Feb. 1973
CCO 180/35/1/74 Meriden Jan. 1968
CCO 180/35/1/75 Merton, Mitcham and Morden and Southampton Test Jan. 1983
CCO 180/35/1/76 Middlesborough West (National Opinion Polls) June 1962
CCO 180/35/1/77 Middleton and Prestwich May 1969
CCO 180/35/1/78 Nelson and Colne Apr. 1968
CCO 180/35/1/79 Newbury June 1974
CC) 180/35/1/80 Newcastle-Under-Lyme May 1969
CCO 180/35/1/81 North Norfolk May 1969
CCO 180/35/1/82 Nottingham South June 1969
CCO 180/35/1/83 Nuneaton Sept. 1966
CCO 180/35/1/84 Nuneaton (second survey) Dec. 1966
CCO 180/35/1/85 Oldbury and Halesowen May 1969
CCO 180/35/1/86 Oldham West Feb. 1968
CCO 180/35/1/87 Orpington (National Opinion Polls) nd.
CCO 180/35/1/88 Orpington June 1969
CCO 180/35/1/89 Oxford June 1969
CCO 180/35/1/90 Paddington Feb. 1973
CCO 180/35/1/91 North Paddington Aug. 1969
CCO 180/35/1/92 Pollock Jan. 1967
CCO 180/35/1/93 Portsmouth West June 1969
CCO 180/35/1/94 Preston North and South Mar. 1969
CCO 180/35/1/95 Putney June 1969
CCO 180/35/1/96 Putney Feb. 1973
CCO 180/35/1/97 Reading May 1969
CCO 180/35/1/98 Ripon Aug. 1973
CCO 180/35/1/99 Rochester and Chatham July 1969
CCO 180/35/1/100 Rugby May 1969
CCO 180/35/1/101 Rushcliffe June 1969
CCO 180/35/1/102 Saffron Walden (Computer Projects) May 1977
CCO 180/35/1/103 Sheffield Heeley May 1969
CCO 180/35/1/104 Southampton Test June 1969
CCO 180/35/1/105 Stretford May 1969
CCO 180/35/1/106 Sutton/Carshalton Feb. 1976
CCO 180/35/1/107 Swindon Apr. 1969
CCO 180/35/1/108 Uxbridge July 1969
CCO 180/35/1/109 Uxbridge Nov. 1972
CCO 180/35/1/123 Walsall South (ORC 47860/CTB) Aug. 1978
CCO 180/35/1/110 East Walthamstow Dec. 1968
CCO 180/35/1/111 Walthamstow West June 1967
CCO 180/35/1/112 Watford May 1969
CCO 180/35/1/113 Wellingborough Feb 1969
CCO 180/35/1/114 Woolwich West June 1969
CCO 180/35/1/115 Woolwich West Jan. 1973
CCO 180/35/1/116 Worcestershire South Jan. 1974
CCO 180/35/1/117 Workington (report on two group discussions held in the Constituency following the by-election Nov. 1976
CCO 180/35/1/118 The Wrekin June 1969
CCO 180/35/1/119 Yarmouth May 1969
CCO 180/35/1/120 York May 1969

    Constituencies and the Boundaries Commission, 1969-1979

CCO 180/35/2/1 The Boundary Commission printout July 1969
CCO 180/35/2/2 Constituency name table and voting records 1979



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20 January 2016