The trade card of William Rogers of Bath makes two references to London, one to establish his credentials as coming from Mr Chad, in New Bond-street, the other to state that his prices, to shopkeepers at least, equated with those of London. This is common in trade cards and implies that London prices were cheaper than in the provinces. Many provincial tradesmen were anxious to contradict this idea in their cards. Dutch and English ‘toys’ were trinkets or ornaments in gold and silver, not juvenilia.