Widows’ cards often represented an attempt to reassure customers of the smooth continuity of a business under the wife’s ownership. Continued patronage was, of course, essential to a widow’s livelihood. Some widows allowed their dependence on this to be more overtly stated than others.
Arabella Brown states that she ‘continues carrying on the business for the support of herself and family’.
JJ Trade Cards 28 (39)
© Bodleian Library 2001